I See What You Did There, "Cloverfield"

I may not be among the legions of fans who go hard for Cloverfield, the 2008 popcorn sci-fi film, but I didn't mind it. Did it need a sequel? I don't think so, but that hasn't stopped, like, every other pseudo Hollywood franchise from existing. But I have to admire producer J.J. Abrams's swag for unveiling the trailer for Cloverfield's pseudo sequel (he reportedly says it's not one), 10 CLOVERFIELD LANE in the middle of the night--Beyoncé style.

But will it have Beyoncé success? Eh, I don't know about all that. They're being real hush hush about the plot details, but the trailer looks kinda...out there. See for yourself:

Thoughts? 10 CLOVERFIELD LANE is in theaters and IMAX March 11.